Niverville-based entrepreneur Colleen Dyck has been busily expanding the GORP Clean Energy brand for years, slowly but surely getting her locally sourced energy bars into hundreds of retailers across Canada. Now Dyck, energy bars in hand, is poised to hit the bigtime—in Los Angeles. At the Oscars.
Dyck and Manitoba Chef Peter Fehr of Gourmet Inspirations have joined forces to take their wares to one of the world’s biggest venues. The two had side-by-side displays in the Luxury Gifting Suite the day before this year’s awards. More than 150 celebrities were expected to be on-hand to sample Dyck’s bars, representing a huge opportunity.
But big opportunities also come with a price tag. Dyck says that she had to devote a significant chunk of her operating budget to cover the entry fee, although she decided it was worth the risk.
The Luxury Gifting Suite provides opportunities for photos and potential collaborations. In total, 50 companies have booths, all seeking the chance of a lifetime.
