While artists have a knack for creating something from nothing, skills like organization and business development may not come as naturally. Uniquely Manitoba is a company formed to help artists become better at transforming their art into viable businesses, not just hobbies
The Winnipeg company was formed in 2003. A 1999 study focusing on the training needs of arts and cultural workers in Manitoba found that while our province has talented artists, these artists don’t necessarily have the tools they need to make a living creating their art. Uniquely Manitoba has stepped into this void, taking practical steps to create a market for art.
So what types of artists can benefit? Whether you’re a painter or musician, a sculptor, jeweller, or even a specialty food producer, almost any type of artist can gain insight to make their business a success.
Uniquely Manitoba offers four different services. First, they offer an assessment on a product’s marketability, pricing, packaging, and saleability. Second, they offer training and advice on how to market, export, merchandize, and display the work. Third, they offer exposure through the Uniquely Manitoba virtual gift show. This is an online market anyone can shop at for local art. Lastly, they offer ongoing business development.
Artists who have full-time jobs or a family at home can find it hard to make extra time for classes. While Uniquely Manitoba does offer classroom seminars, they also offer distance education and webinars. That way, artists can learn on their own time about marketing, bookkeeping, producing business plans, and protecting their work through copyright and trademarks. These are just a few examples of the many subjects available.
Becoming a member of Uniquely Manitoba also allows artists to network with others who work in the same vein and may be struggling with similar issues. Artists receive invitations to participate in special exhibits and trade shows. This provides real opportunities for artists to showcase their art, whether it’s photography, fashion design, or glass art.
Every year, Uniquely Manitoba gives out its Rising Star Awards. The awards recognize outstanding artistic achievements, community spirit, and unique creative performances. Recent winning artpieces include jewellery set in metal with glass-blown details, quilts that tell stories, and human-form sculptures.
Memberships start at $110. Once a member, artists can have their work included in the company’s catalogue, which is distributed to professional buyers, specialty markets, and international trade shows.
