On August 23, Trevor Lux of Niverville released his new music video, filmed close to home in Hespeler Park—and the song is a cover of a popular song from the 1960s that Lux feels is just as relevant today as it was back then.
The video is credited to The World on Loan, and Lux explains that he’s the sole artist behind that name. His work, however, is aided by many others. In this case, the song was produced by Evan St. Cyr with additional production from Myles Clayborne.
In the music video, Lux sings “For What It’s Worth,” a classic by Buffalo Springfield. Many people will recognize the piece by its first lines: “There’s something happening here, but what it is ain’t exactly clear.”
“The video was my concept and idea, and it was easily brought to life by the incredibly talented Trav Anema,” says Lux of the project’s director. “The video concept speaks to a distracted society but with a playful, fun twist.”
In the video, Lux walks through Hespeler Park with an eclectic group of adults and kids. The entire group was comprised of Niverville residents.
“Everyone that came out to the video shoot were superstars, especially the kids! I am so grateful for everyone who lent their time to be a part of the video. We had so much fun!”
Lux and his family live right across the street from the park and Lux jogs through it nearly every day, which it a natural fit for the project. The parks feels like home.
The video shoot was scheduled for 7:00 p.m. on a day that started out rainy and stayed that way until about 30 minutes before the crew needed to start rolling. Lux watched the skies nervously throughout the day, hoping he wouldn’t need to reschedule.
“However, the rain stopped right before the shoot and we were blessed with a beautiful evening and gorgeous prairie skies,” he says. “I couldn’t have dreamed of a better backdrop. It was perfect! I feel fortunate.”
Lux has been making music for the last 24 years in one way or another. Many locals may know him from his last project, Plain as Ghosts. Plain as Ghosts achieved quite a bit of success, even opening for Tom Cochrane on one occasion.
Lux currently plays in a local cover band, The Dept. of Human Resources.
Besides being a performer, Lux is active in other aspects of music and entertainment. He co-produced local singer Catie St. Germain’s first single and last year he, St. Germain, and JR Charron threw a huge New Year’s Eve bash in Niverville.
“[The New Year’s Eve event] sold nearly 400 tickets last year and we are doing it again, bigger and better for NYE this year!”
