Wiens Furniture and Appliances has been a fixture in Niverville for decades, but they make it their business to constantly improve and keep up with their customers. On Friday, September 16, they held a grand opening for their store’s new sleep gallery.
Dylan Wiens, the fourth generation of his family to sell furniture or appliances in Niverville, shares that Wiens Furniture, in partnership with Brand Source, is excited for this new phase of the business.
“We decided to dive in with this and give ourselves the opportunity to up the game a little bit,” Wiens says.
The store in general is not looking for a warehouse feel.
“For folks who take the time to buy locally or take the drive to come see us,” he says, “we want to make sure that there’s a wow factor to our store.”
Wiens wants his customers to know that beds are not one-size-fits-all and his team is there to take the time to help each customer find the best bed for them. People spend about one-third of their lives in bed, so that bed needs to be comfortable.
He explains that there is a five-step process employed by Wiens Furniture and Appliances to help customers find their dream mattress—and the salesperson will guide people through it step by step.
In step one, they’ll help a customer choose a pillow that’s comfortable and similar to what they have on their current bed. That said, it’s not a requirement to purchase a pillow.
For step two, customers are taken to the “comfort test zone” where they can interact with a firm, a medium, and a plush mattress.
Wiens says that customers will be asked a few questions about their sleeping habits, including whether they have any potential issues like sore hips or sleep apnea. They will also be asked in what position they sleep—back, stomach, or side.
“Sometimes people will say that they sleep in two or all three positions, but sometimes that’s part of the problem too,” says Wiens. “You’re tossing and turning because you’re not comfortable.”
Once a customer has chosen the comfort level of their mattress, it’s time for step three: technology. Staff will help a customer decide whether pocket coil, memory foam, or a hybrid of both is right for them.
In step four, customers get to try out motion bases, which can raise one’s head or feet or both. Some motion bases also provide a massage feature, under-bed lighting, and/or the ability to control the bed with a phone. Wiens calls these the crème-de-la-crème of beds.
But, he points out, motion bases can also be affordable. The lowest cost model at the store starts at $699.
Step five involves choosing accessories. Does the customer need a mattress protector, a weighted blanket, or sheets?
“I think Niverville deserves this, doesn’t it?” Wiens says. “People deserve to be able to go through a process like this in order to get that good night’s sleep.”
The store’s sleep gallery celebration runs through most of September. Wiens says that on top of the sale prices on mattresses, the store is covering the taxes during this period as well. He says there is also a chance to win a purchase of up to $2,000, a free gift with purchases over $1,000, and a buy-one-get-one-free offer on their in-house brand pillows.
Investing in store improvements is good for everyone, Wiens shares. He points out that the store gives back to the town whenever they get a chance. Whether it’s helping with the Niverville Olde Tyme Country Fair, the CRRC, or other projects, he says they’re happy to step up.
“We do not take Niverville for granted,” Wiens says.