These days, around Niverville, there’s more than just movies being filmed. Thanks to Trevor Lux of The World on Loan, the town is also serving as a backdrop for music videos.

This month, Lux will release his second original single, “Ghosts of Everything in You.”

“I just wanted to phrase it in a way that was sort of quirky,” Lux says of the song title. “For me, the song is inspired by my kids, the things that they do that would have created a spark in me when I was younger.”

Lux had some fun planning and performing the accompanying music video, executed in collaboration with the Prairie Soul Dance Company. Filmed at the dance studio, it features a variety of dancers, Lux’s wife and kids as judges, and Lux himself playing the role of a referee.

The video stages a dance competition between adults and kids where the kids rank each other higher than the adults, and vice versa.

Lux says his role as referee provides a bit of a metaphor for the responsibility of adulthood versus the carefree life of a child.

Lux’s pitch for the new song reflects that idea, too.

“Do you remember when we were kids and we looked at the world with wide-eyed wonder? What if we could feel that again?”

The fun vibe of “Ghosts of Everything in You” is an attempt to help listeners rediscover their inner youthful spark.

As is the case with any such creative project, some creative muscle has helped pull it all together. Local musician Evan St. Cyr handled the musical production and most of the mixing and mastering. Adam Hallstrom is responsible for the artwork and graphics.

Holly Dunphy of Hold Light Photography took charge of the photos while Travis Anema and Kris Pollard were masters of the filming and production.

Anema and Pollard are behind all three of the music videos produced by The World on Loan.

The only other original song Lux has produced so far is titled “3AM Soul,” which was released on YouTube in December of last year.

It’s a song, he says, about capturing people in their rawest form, which is most likely to happen around 3:00 a.m.

After the release of this song, Lux says he received his first negative online feedback.

“A lot of the people on the thread basically said, ‘You’re too old. You should give up music,’” Lux muses.

Lux is 43. He’s been performing music for the better part of 25 years. He admits to being shocked to realize there’s a segment of the population that believes any musical artist could have a best-before date.

The World on Loan has also recorded cover songs, most recently “Joey” by Concrete Blond. For this song, Lux also created the cover artwork.

“The song ‘Joey’ kind of speaks to loving someone that’s been struggling,” Lux says. “Anyone that knows me knows that I’ve dealt with that as well. It’s something that spoke to me growing up.”

Lux’s goal in the coming months is to complete around 12 songs, which will come out together in an album.

“To my detriment, I’m a person that loves albums,” Lux says. “I like the flow and the feel of that. But with streaming services, albums are not the same experience anymore. Producing singles allows an artist to stretch their reach, so I have to embrace that for now.”

The World on Loan, as described by Lux, is introspective alternative rock with a drop of tie-dyed rebellious free spirit.

“Ghosts of Everything in You” is set to premiere on YouTube at noon on Friday, July 11. Fans can also find it on Facebook, Instagram, and TikTok at @theworldonloan.