Niverville Teens Launch Clothing Brand


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Social Clothing merchandise. Maddie Thompson

Seven Grade 11 students from Niverville have banded together to launch a new brand of streetwear clothing. Maddie Thompson, founder of Social Clothing, says the brand fills a need in the local market for unique and stylish clothing created by Manitobans for Manitobans—specifically, Manitoban teens.

“We called our brand Social Clothing because Manitoba is the only province in Canada with socials,” says Thompson. “Therefore the name is unique to Manitoba.”

Their first collection, called Stylish Simplicity, features a comfy light grey hoodie, a maroon crewneck featuring the iconic Esplanade Riel, and a simple tee. All of Social Clothing’s products are made in Canada, which the group describes as “a must.” The collection is focussed on simple products that can be styled into great outfits.

Social Clothing’s pieces can create simple, laidback outfits for everyday wear, according to Leah Reimer, who is responsible for creating the brand aesthetic. 

“Our pieces are easily worn with just a pair of joggers and a jean jacket, giving a retro vibe,” Reimer says.

The group says that social media will play a huge role in their marketing strategy and will potentially get people more involved with the brand.

“Our Instagram account is growing at a steady rate, but we do hope to grow an even larger audience,” says Diana Laso, Social Clothing’s social media director.

In the future, they plan to launch a website and a Facebook page, so that customers can interact with them across more platforms.

The new brand was accepting pre-orders until early April. Regular purchases will begin around April 19.

For more information

Instagram: @SocialClothingMB

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