Advertisement

Niverville Business Expands to Second Location

Share:

Ruff Mutts Crop1
The team at RuffMutts Niverville. Guy Britten

A Niverville business is getting ready to expand to its second storefront. RuffMutts, which opened its first retail location just two years ago, is on the verge of opening a new shop in Altona. It’s a big step for the locally owned and operated company.

“Once we saw that our business model worked here in Niverville, we’ve been keeping our eyes out for other possible locations,” says Guy Britten, who runs the business with his wife, Amanda MacLean. “We were actually approached by one of the owners of the Altona Mall, so that started the ball rolling. It’s a great location with required nothing but a coat of paint.”

Many people would look at the world around us and wonder why now, in the midst of a global pandemic that has handicapped the local economy, is a good time to pull the trigger.

But Britten points out that opportunity dictates these sorts of decision, and the opportunity was right.

“We looked at opening a RuffMutts in other locations, but finding the right place at the right price isn’t easy,” he says. “For Altona, the decision was made before we went code red and before these latest restrictions. We like the population base they have. It’s similar to Niverville.”

If everything goes according to plan, the new location will open this upcoming Monday. The main point of uncertainty is whether the remaining stock arrives on time.

The flagship store in Niverville sells pet food and other products. It also features a self-washing station, a dog daycare, and grooming services.

At least for now, Altona’s store will only sell pet food and merchandise.

“This made it easier for us to move in and set up quickly, and minimize lease hold improvements and other expenses,” says Britten. “Expansion into those other areas is a possibility in the future.”

Now that the process of getting the new location up and running is nearly finished, Britten can look back and reflect on everything that’s needed to happen behind the scenes to get to this point.

“Opening another store takes some planning and time. We definitely needed more support from our current staff to make this happen,” he says. “There are lots of considerations, and certainly there are nervous moments doing this. One reason, believe it or not, is the curiosity to see if the model we built will work elsewhere. It’s no secret what we do when it comes to the selection of the food we sell; it’s basically logic and a bit of math.”

The main ingredient in the business’s success, he says, is their choice of pet food, which is exclusively sourced from Canadian companies and Canadian ingredients.

“We spend a lot of time researching pet food and making sure the food we bring in is the best, not just in terms of quality but also in terms of price. That way you can get the best food available at your budget… People are always looking for quality pet food, and the fact they can save money with RuffMutts makes us a great option for pet parents, no matter the situation.”

Advertisement
More LOCAL NEWS

The Latest Look Inside the CRRC

Construction continues at the Community Resource & Recreation Centre in Niverville, where work has largely moved indoors. Although there have been some delays, the building is on track to be...

Read more

Construction continues at the Community Resource & Recreation Centre in Niverville, where work has largely moved indoors. Although there have been some delays, the building is on track to be...

Read more

Updated January 26: Local Active Cases at 10

On Tuesday, the province announced 94 new cases. There are 140 active hospitalizations, with 25 active ICU patients. Five new deaths were reported today, bringing the total death toll to 809. Our...

Read more

On Tuesday, the province announced 94 new cases. There are 140 active hospitalizations, with 25 active ICU patients. Five new deaths were reported today, bringing the total death toll to 809. Our...

Read more
Advertisement

Province Slightly Loosens Pandemic Restrictions

At a press conference on January 21, Premier Brian Pallister and Dr. Brent Roussin announced that the time has come to slightly relax some of the pandemic restrictions that are currently in place to...

Read more

At a press conference on January 21, Premier Brian Pallister and Dr. Brent Roussin announced that the time has come to slightly relax some of the pandemic restrictions that are currently in place to...

Read more

Niverville Council Meeting in Review—January 19

Niverville’s council met virtually on the evening of Tuesday, January 19 to discuss a variety of items on the town’s agenda. Waste Collection Fee Increase Coming Homeowners in Niverville...

Read more

Niverville’s council met virtually on the evening of Tuesday, January 19 to discuss a variety of items on the town’s agenda. Waste Collection Fee Increase Coming Homeowners in Niverville...

Read more
Advertisement

Small Increase Coming to Niverville Waste Collection Fee

Homeowners in Niverville will be asked to pay slightly more per year for garbage and recycling collection. Residents had been paying $118.07 per year, but going forward the proposed rate is $125, an...

Read more

Homeowners in Niverville will be asked to pay slightly more per year for garbage and recycling collection. Residents had been paying $118.07 per year, but going forward the proposed rate is $125, an...

Read more

13 Residents Test Positive in Heritage Life PCH Outbreak

The Heritage Life Personal Care Home in Niverville, which has been operating under code red protocols since an outbreak was declared two weeks ago, has announced a number of new cases of COVID-19 on...

Read more

The Heritage Life Personal Care Home in Niverville, which has been operating under code red protocols since an outbreak was declared two weeks ago, has announced a number of new cases of COVID-19 on...

Read more
Advertisement

RCMP Officer Being Investigated for Speeding

The Independent Investigation Unit of Manitoba (IIU) is investigating an allegation of a driving offence against an on-duty member of the RCMP. On January 13, 2021, the RCMP notified the IIU of...

Read more

The Independent Investigation Unit of Manitoba (IIU) is investigating an allegation of a driving offence against an on-duty member of the RCMP. On January 13, 2021, the RCMP notified the IIU of...

Read more

The Latest on the COVID-19 Vaccine

Much has been reported about the rollout and availability of vaccines since mid-December when they began to arrive in Manitoba. But the average resident of the Southern Health region will have to...

Read more

Much has been reported about the rollout and availability of vaccines since mid-December when they began to arrive in Manitoba. But the average resident of the Southern Health region will have to...

Read more
Time until next issue
Citizen Poll

Are you satisfied with the way your municipal government handles garbage/recycling pickup services?

For related articles, see link below.
https://nivervillecitizen.com/...

https://nivervillecitizen.com/...